Section C · The Research Desk
Research reportsOriginal data, carefully told.
Surveys and data studies with a published methodology, built for sales teams and reporters alike.
A research report earns attention when its numbers are new and its method is plain. We write the methodology before the findings, publish sample sizes and question wording, and flag every result that falls inside the margin of error.
The sample reports below show our format. Titles and figures are illustrative templates for this site.
Mid-Market CFO Payments Survey · Advisor Growth Benchmarks · Commercial Risk Outlook
How a report is made
| Week | Stage | What happens | Your team |
|---|---|---|---|
| 1–2 | Question | Hypotheses, audience, sample plan, questionnaire draft | Approve questions |
| 3–5 | Field | Panel fielding through vetted partner, quality screens | None |
| 6–7 | Analyze | Cleaning, weighting, crosstabs, significance tests | Findings workshop |
| 8–10 | Write & design | Report, charts, methodology, fact-check | Compliance review |
| 11–12 | Launch | Press kit, derivative articles, sales one-pagers | Launch approval |