Earning a CFO audience for a payments company
Demonstration case: the client profile, timeline and figures are illustrative, not verified client results.
A payments infrastructure company needed credibility with finance leaders. We gave it original data and the reporting to go with it.
2,700report downloads
11media pickups
$3.2Msourced pipeline
The problem
The company sold well to engineers and poorly to CFOs. Its blog covered API updates; the finance buyer never read it.
What we did
We designed and fielded an annual survey of mid-market finance leaders, wrote a 28-page report, then published 12 reported articles built on its findings. A press kit went to trade and business reporters under embargo.
Report downloads by month after launch
Illustrative data